A recent survey from Volvo says Gen Xers are more likely to use phones while driving than Millennials AND Gen-Zees.

This is according to a wide ranging survey of Americans, funded and initiated by Volvo and conducted by The Harris Poll. Findings revealed an alarming majority of Americans still use their phone while driving (71 percent), and identified Gen-X (parents of Gen-Z) as the most prevalent sub-segment of distracted drivers.

The full results are published in Finding Focus on the Road, the fourth in a series of Volvo Reports exploring the ever-changing relationship between American drivers and their cars. This edition specifically explored the causes of distracted driving and what groups are most prone to dangerous practices.

“Distracted driving is not unique to younger generations. In fact, it’s a problem we are seeing across generations and demographics,”

Jim Nichols, Product, Technology & Brand Communications Senior Manager for Volvo Car USA.

Many of those surveyed feel there are more driving distractions today than there were five years ago. More than half of Americans (55 percent) feel the top threat to safety on the road is driving distracted, compared to driving under the influence (31 percent).Additional highlights from the research included:

  • Gen-X and Millennials consistently outpace Zs in phone usage across multiple activities.
    • Parents are primary culprits of using their phones behind the wheel (73% vs. 66% overall).
    • One in three parents admit to using their phones often when their kids are with them.
  • Many Americans (64%) are looking for ways to cut down on the distractions; among Gen-Z that number rises to 89%
    • 33% of Americans drive in silence to minimize distractions and 32% turn phone on “do not disturb” to eliminate notifications
  • 89% of Americans feel we need better education around the impact of distracted driving

Volvo, the longtime leader in vehicle safety, is committed to helping solve the problem by integrating category-leading features across design, safety and comfort intended to reduce distraction and protect drivers and others on the road.

Many vehicles on the market today offer voice command capabilities and Bluetooth integration, allowing for hands-free control over navigation, media, and environmentals as well as external communication such as voice, text, even social posting. Combined with self-driving and semi-autonomous driving suites comprising various driver’s aids, fallout from distracted driving may be greatly reduced in the future. For now… stay alert, and drive safely.

The national survey, Volvo Reports: Finding Focus on the Road was conducted online by The Harris Poll on behalf of Volvo among 2,035 U.S. adults ages 18 and older, with whom 1,665 are drivers, from June 5-7, 2018. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated.

Published by mikelyden

[car crazy] designer, writer, and social media marketer. Coffee lover. Pizza specialist. Porsche 928 Enthusiast. Artist. Linguist. @mikelyden @interrobangtoys @motocrit

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