Can you tell us a bit about your background and how you arrived at Ford?
I’m originally from Oklahoma and I went to College of Creat ive Studies here in Detroit, graduated in 2007 and started at Ford in August in 2007.
It wasn’t too long after I started here that I started working on the Fusion. I got to see the program from the sketch stage all the way to final tooling and stamping; the process it goes through to get a car into production.
Yes. One of my initial themes was selected and we started by working with a digital sculptor, building a digital model. And then to prove it out we went to a full size clay model.
From that stage we do some iterations back and forth between digital sketching and hand modeling on the clay until we come to a theme that we feel is representative of what we wanted the original idea to look like.
We competed with Europe as well. Where we were trying to create themes; each stop would be representative of what the next Fusion/Mondeo would be.
Then from that they selected a theme–kind of got a mix of European and US theme – so it was a global collaboration that resulted with the one design. The car was finished here in the US about a year ago.
What is this theme?
It’s called Kinetic 2.0; the current Mondeo in Europe is Kinetic 1.0 and we’ve evolved that form language with this vehicle.
It’s more or less based on the grille and trying to create this dominant upper grille and the rest of the car just flows off that with a lot of fuselage qualities about it. We tried also to give it a more muscular appearance.
A more muscular appearance was just one of the things we wanted to bring to it; one of the hurdles was that we didn’t want the car to appear too masculine.
It’s got to appeal to a broad audience, so we had to dial it back at a certain point and we ended up with the car where it is.
Hopefully everybody likes it and hopefully we’ve created a product that will be accepted globally.
What sources do you look to for Inspiration?
Current trends in fashion, whether it be watches, jewellery, shoes, or clothing. I like to look at a lot of architecture as well.
When we were doing this vehicle, we kind of picked a few things in nature that we were looking at; specific animals looking at their muscular structures to generate the muscular feeling in the vehicle.
Well thanks very much, and congratulations on the Fusion!
No problem, and thank you!